New research reveals that finance-fixated Brits check their bank balance every day.

UK consumers are becoming increasingly obsessed with managing their personal finances, according to research released by Sybase 365, the global mobile messaging specialist.

A quarter of UK consumers, dubbed ‘nano-economists’, are able to state their bank balance at any given time; 38% typically know their bank balance to the nearest £10, and a further 29% to the nearest £100.

Today’s financially astute consumers take a diligent attitude to personal banking with over half of UK consumers checking their bank balances very frequently; 38% admit to checking their bank balance every few days, whilst a core 14% require daily updates.

“Consumers are becoming increasingly vigilant when it comes to their finances and take a prudent attitude to money,” says Mark Weait, UK Country Manager, Sybase 365.

“This is based on a number of emotive issues that have been highlighted in the media recently such as monitoring bank charges for exceeding your overdraft limit, fraud prevention and identity theft.”

There is growing evidence to suggest that Brits are slowly overcoming their addiction to spending and are taking more of an interest in their money. A report by Birmingham Midshires recently revealed that 54 per cent of those receiving a bonus choose to save it, use it to pay off a mortgage or invest it sensibly.

However, another study by uSwitch calculated that there are 765,642 British women fighting against over-spending, with some spending more than £1,800 a year on clothes. The research suggests that these shopaholics have an average personal shopping debt of more than £8,000, contributing to a collective debt of £61.96 million. (Read more: Female Shopoholics Debt Crisis).

It is spenders such as this that the Sybase 365 study has dubbed ‘financial ostriches’, a term used to describe a small proportion of UK consumers (7%) who are completely ignorant about how much money is in their bank account at any given time.

This can be apportioned to a small minority of consumers who live in denial based on the fact that they do not want to know what state their finances are in.

Currently, UK consumers are banking via multiple methods with the majority using Internet banking (80%) or a cash point (55%) to check their bank balance, the study claims.